Shift KeySoftware

Jacob Crandall · Salesforce administrator/developer · Apple-platform builder

I build reliable Salesforce systems—and native tools for the Mac.

I turn complicated requirements into maintainable automation, secure access, and software people can trust.

See selected workDownload résumé
Salesforce Certified AdministratorPlatform App BuilderSwift & SwiftUI
Jacob Crandall in a casual dark overshirt, smiling against a light background
Salesforce by day. Native software whenever a useful idea refuses to stay small.

What I do

Technical depth with an operator’s sense of what has to work.

I work across configuration, code, identity, product decisions, and the release details that turn a change into a dependable outcome.

Salesforce administration & development

Configuration, Flow, Apex, metadata delivery, data integrity, and release verification for systems people rely on every day.

  • Salesforce Flow
  • Apex
  • Metadata delivery
  • Release verification

Identity & access

SAML SSO and Microsoft Entra ID implementation grounded in careful diagnosis, durable configuration, and clear user support.

  • SAML SSO
  • Microsoft Entra ID
  • Enterprise apps
  • Access troubleshooting

Native Apple software

Swift and SwiftUI products that respect macOS and iOS while sharing architecture only where it genuinely helps.

  • Swift
  • SwiftUI
  • macOS
  • iOS

Product delivery

Product framing, accessible interaction design, testing, packaging, and operational proof from first decision through release.

  • Product strategy
  • Accessibility
  • Testing
  • Release engineering

Selected work

Products with real interfaces, real constraints, and public proof.

All projects
App Monitor overview showing installed applications, update status, storage, and recent activity

App Monitor

Public beta

macOS · Swift · SwiftUI

Problem
Mac maintenance signals are scattered across unrelated tools and easy to misread.
My role
Product design, native implementation, trust and cleanup workflows, packaging, and release engineering.
Explore the project
Orbit music home screen displaying a supermix, quick picks, and recently played music

Orbit

Active development

macOS · iOS · SwiftUI

Problem
Music and video power users need fast discovery and playback without losing the feel of a native Mac app.
My role
Product direction, shared architecture, SwiftUI interaction design, playback, and collection workflows.
Explore the project
Grocerly iPhone home screen with recent recipes, grocery lists, and quick actions

Grocerly

Active development

iOS · macOS · SwiftUI

Problem
Recipe links, household planning, and grocery lists fall apart when everyday plans change.
My role
Product strategy, interaction design, recipe ingestion, list workflows, and native development.
Explore the project

Experience

A career spent making complicated operations easier to run.

The thread across each role is practical systems work: understand the constraints, help people through change, and verify the result.

Shift Key Software LLC · Oklahoma City, Oklahoma

Freelance Software Engineer

Own native Apple product development from discovery and SwiftUI implementation through accessibility, packaging, and release engineering.

International Justice Mission · Remote

Salesforce Administrator

Build maintainable Salesforce automation and support reliable platform delivery across teams and changing business requirements.

Diamond S Trucking · Catoosa, Oklahoma

Operations

Implemented operational systems, trained up to 40 employees, and built recruiting campaigns that contributed to a 25% staffing increase.

Oral Roberts University · Tulsa, Oklahoma

Assistant Registrar

Supported Salesforce and Pardot adoption, staff training, and data-informed student services reaching more than 3,000 students.
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Writing

Notes from Salesforce delivery and native product work.

Two separate subscriptions, so readers can follow the work they actually care about.

Salesforce

Salesforce Field Notes

Practical notes from the admin and developer side of the platform.
AI & governanceFrom Flow sprawl to intelligent governance— viewsMigrationUpgrading DonorSearch in Salesforce— viewsIdentitySalesforce's phishing-resistant authentication requirements— views
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— subscribers

Practical Salesforce administration, development, identity, and release notes—sent only when a new article is published.

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Apple platforms

Apple Development Journal

What shipping native tools teaches me about product design and release engineering.
Build journalBuilding App Monitor: what we’ve shipped and learned— views
Stay in the loop

Subscribe to the Apple Development Journal

— subscribers

Notes from building native macOS and iOS products with Swift, SwiftUI, and a healthy respect for release engineering.

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Contact

Need a Salesforce system made clearer—or want to compare notes on a Mac app?

jacob@shiftkeysoftware.com
LinkedInJacob CrandallGitHubjcranokcWaveDigital business cardX / Twitter@jcranokcProduct Hunt@jcranokcFacebookJacob CrandallTelegram@jacob_shiftkey_softwareWhatsAppMessage Jacob

I’m a Salesforce administrator/developer and Apple-platform builder based in Oklahoma City. I care about maintainable systems, clear handoffs, and releases that can be proven—not merely announced.