Website strategy
We decide who the site is for, what they need to understand, and which action matters most. That gives every later design decision a reason.
- Audience and goal definition
- Page and content plan
- Conversion path
Independent web design studio · Oklahoma City
A clear, professional website that helps customers take the next step.
Shift Key Software builds websites for small businesses, professionals, and growing teams. Every site works well on phones, tablets, and computers. You have one partner for the whole project. I guide the work from the first plan to launch.
Direct collaboration · Responsive by design · Accessible from the start
One point of contactReal responsive designAccessible, semantic buildClear launch ownership
Website services
A complete website process without the agency maze.
Good websites are not a stack of disconnected pieces. Every part should support the same business goal. The plan, copy, design, code, and launch should all work together. Accessibility is part of the process from the start.
Custom design
I shape your story into a visual style that fits your business. You review each page before I start development.
- Visual direction
- Responsive page design
- Reusable design system
Responsive development
I turn the approved design into a fast, accessible website. Every detail has a purpose. Each page works well on phones, tablets, and computers.
- Front-end development
- Accessibility and SEO
- Fast-loading media
Launch and refinement
I run final checks and prepare your site for launch. I also give you a clear path for future updates.
- Testing across devices
- Launch support
- Future updates
Featured website · Collect
A serious service made clear and approachable.
Collect helps freelancers recover unpaid invoices with clear, firm email follow-ups. The service can feel stressful and unfamiliar. The website explains how it works in plain language. It builds trust and gives visitors a clear place to start.
The design problem
Make a high-stress decision feel understandable.
A freelancer with an overdue invoice does not need more complexity. The page begins with the result they want. It then explains the process in plain language. Real product details make the service clear before anyone signs up.
- Project goal
- Build trust and make the free dispute process easy to understand.
- Project scope
- Brand direction, information architecture, responsive design, front-end development, and launch.
- Design decision
- Show the active dispute card as proof of how the product works. Avoid vague claims.
Featured website · Moe's Hair Shop
A neighborhood barbershop shaped into a memorable local brand.
Moe's Hair Shop pairs skilled grooming with a personal, unhurried experience. The bold, editorial design brings that same character online. Real photos put the shop's craft on display. Clear booking links make it easy to schedule the next visit.
The design problem
Turn one barber's chair into a brand customers remember.
The experience needed to feel personal and premium without seeming distant or overdone. Bold type and real shop photos give Moe's a clear identity. Simple pricing and clear booking links help people choose a service on their phones.
- Project goal
- Build local trust, show the quality of the work, and guide visitors to book.
- Project scope
- Brand direction, content structure, responsive design, service presentation, front-end development, and launch.
- Design decision
- Use a black-and-gold editorial style with real shop photos. Let the work define the brand, not generic barber images.
Edmond, Oklahoma · Est. 2026Come in.
Leave sharp.Cuts · Beards · Shaves · Grooming
Leave sharp.Cuts · Beards · Shaves · Grooming
How it works
Clear decisions from our first conversation to launch day.
The process stays focused on what your website needs to do. You see real progress at each step. You always know what comes next. You work with the same person from design through development.
Understand
I define your audience and business goal. Then I choose the strongest proof and the main action for visitors.
Shape
I turn your ideas into a clear story and page plan. Then I set the visual style and calls to action.
Build
I turn the approved design into a fast, accessible website. It works well on every screen. Each page uses real content and motion with a purpose.
Launch
I test and publish the finished website. You get a clear path for future updates.
A good fit
For organizations that need a clear, trusted website.
Shift Key is a good fit when your current site no longer explains your business. It also works well for a focused product or service launch. You work with one person for both design and development.
- Websites for small businesses and professional services
- Landing pages for products and services
- Website redesigns and content updates
- Mobile, accessibility, and speed improvements
Who’s behind the work
A small studio with one person responsible for the work.
I’m Jacob Crandall, the person behind Shift Key Software. I bring a systems mindset to every website. That means clear goals, clean code, careful launch checks, and direct communication.
My background includes Salesforce administration and development. I also build native software for Mac and iPhone.
About JacobCommon questions
Before we start.
Do you work with existing websites?
Yes. I can redesign your full site or start with one landing page. I can also simplify a site that has outgrown its original structure.
Will I be able to update the site?
Yes. We choose an editing setup based on the content you need to change. I will not add a large content system when a simpler option works better.
What happens after launch?
I provide a clean handoff after launch. If you need more help, I can add sections, improve the site, or handle maintenance.
Start a conversation
Tell me what the website needs to do better.
Tell me what you are building and what is not working today. Then describe what a successful launch should change. If the project is a good fit, we can choose the next step.
Prefer a live conversation? Book a 1-on-1 on Cal.com