Shift KeySoftware

Jacob Crandall

Salesforce Administrator / Developer · Apple-platform builder

Administrator.Developer.Builder.

I turn complex systems into useful, human software—across Salesforce, identity, macOS, and iOS.

View selected workRead my résumé
Currently building native tools and dependable systems
JC / 2026
Jacob Crandall in a casual dark overshirt, smiling against a light background

Calm systems.
Useful outcomes.

01
SalesforceAdministration + development
02
IdentitySAML + Microsoft Entra ID
03
Apple platformsSwift + SwiftUI
04
Product deliveryDesign through release

Selected work / 01

Products shaped around real friction.

Public-safe snapshots of work in progress. Each project starts with a system that deserves to feel clearer.

01

Orbit

Active development

A native Apple-platform media experience designed around a shared, durable product architecture.

OpportunityMake a power-user media library feel direct on both desktop and mobile without flattening the platform-specific experience.

My roleProduct direction, SwiftUI architecture, playback and collection workflows

macOS · iOS · SwiftUI

Explore the project
02

App Monitor

Beta product

A macOS utility that brings app updates, storage, trust, and cleanup into one understandable system.

OpportunityTurn fragmented maintenance signals into a calm, verifiable view of what needs attention and why.

My roleProduct design, native implementation, release engineering

macOS · Swift · Sparkle

Explore the project
03

Oatnote

In development

A privacy-conscious transcription and AI-assisted note workflow built for useful recall, not information overload.

OpportunityCapture spoken context and shape it into trustworthy, useful notes while keeping privacy and review in the loop.

My roleProduct concept, workflow design, Apple-platform engineering

macOS · AI-assisted workflow

Explore the project
04

Grocerly

Active development

A native grocery-planning experience that treats shared household routines as a real product problem.

OpportunityReduce the friction between planning, shopping, and the everyday changes that make static lists fail.

My roleProduct strategy, interaction design, native development

iOS · macOS · SwiftUI

Explore the project
05

Topside

In development

A focused macOS product exploring dependable desktop workflows and seamless device handoff.

OpportunityMake continuity between focused desktop work and on-the-go actions feel intentional instead of bolted on.

My roleProduct execution, macOS engineering, responsive handoff flows

macOS · iPhone · Swift

Explore the project

How I work / 02

From ambiguity to evidence.

01

Understand the system

Find the real constraint before adding another layer of complexity.

02

Design the handoff

Make the next action obvious—for users, teammates, and the future maintainer.

03

Build the proof

Pair implementation with evidence: tests, screenshots, runtime checks, and clear status.

04

Ship responsibly

Protect private context, preserve what already works, and make change reversible.

Expertise / 03

Technical depth, product judgment.

The useful part is not knowing a list of tools. It is knowing how the pieces affect one another.

01

Salesforce administration & development

Configuration, permissions, Apex, metadata delivery, integrations, and release verification—designed as one operating system, not isolated tickets.

  • Platform configuration
  • Apex & automation
  • Metadata delivery
  • Release verification
02

Identity & access

SAML SSO and Microsoft Entra ID work grounded in careful diagnosis, durable configuration, and a clear end-user experience.

  • SAML SSO
  • Microsoft Entra ID
  • Enterprise applications
  • Access troubleshooting
03

Apple platforms

Native products that respect the strengths of macOS and iOS while sharing architecture where it genuinely helps.

  • Swift
  • SwiftUI
  • macOS & iOS
  • Distribution & updates
04

Product delivery

From ambiguous problem to verified release: product framing, interaction design, accessibility, testing, packaging, and operational proof.

  • Product strategy
  • UX evaluation
  • Accessibility
  • CI & release systems

Résumé / 04

Jacob Crandall

Salesforce Administrator / Developer · Freelance Software Engineer

jacob@shiftkeysoftware.comshiftkeysoftware.comLinkedInGitHub
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Professional summary

Salesforce Administrator and Developer with a background in IT, data management, system implementation, training, and operations. I turn complicated requirements into dependable workflows, support people through change, and bring the same systems-minded approach to native Apple software through Shift Key Software.

Professional experience

Freelance Software Engineer

Shift Key Software LLC

Feb 2026 — PresentOklahoma City, Oklahoma
  • Design and build independent software products for Apple platforms, with an emphasis on native interaction, dependable workflows, and thoughtful product direction.
  • Own product discovery, Swift and SwiftUI implementation, testing, accessibility, packaging, and release engineering across a growing portfolio of macOS and iOS products.
  • Develop practical systems around AI-assisted workflows, media, app maintenance, transcription, grocery planning, and cross-device continuity.

Salesforce Administrator

International Justice Mission

Sep 2021 — PresentRemote
  • Administer and optimize Salesforce to improve data integrity, user experience, and dependable day-to-day operations across departments.
  • Build and maintain declarative automation, including Salesforce Flow, and translate business requirements into maintainable platform solutions.
  • Troubleshoot complex platform and access issues, communicate technical decisions clearly, and train users on new processes and capabilities.
  • Led critical system and data migration work, becoming a subject-matter expert for both legacy and replacement systems during the transition.
  • Collaborate with technical and nontechnical partners to plan changes, validate releases, and connect platform work to real business outcomes.

Operations

Diamond S Trucking

Oct 2018 — Sep 2021Catoosa, Oklahoma
  • Selected, implemented, and administered operational systems including Samsara, HubSpot, Tenstreet, J. J. Keller Safety Management Suite, ITS Dispatch, DocuSign, and Wix.
  • Served as the central IT help desk and systems administrator, supporting employees through new-tool rollouts and ongoing technical issues.
  • Created and delivered training for as many as 40 employees, covering operational workflows, safety requirements, and compliance processes.
  • Built multichannel recruiting and marketing campaigns across social, email, SMS, and web that contributed to a 25% increase in staffing.
  • Managed recruiting, interviewing, hiring, onboarding, safety, and regulatory compliance while improving each process with practical technology.

Assistant Registrar

Oral Roberts University

Feb 2016 — Oct 2018Tulsa, Oklahoma
  • Served as a Salesforce and Pardot subject-matter expert during implementation, becoming a platform power user and training staff on new workflows.
  • Built reports and supported data-informed operations for student services and graduation processes serving more than 3,000 students.
  • Managed transfer work, student forms, records, and cross-functional requests with a focus on accuracy, responsiveness, and a clear student experience.

Now / 05

Building tools that make complicated work feel calm.

Current themes include native media workflows, trustworthy app maintenance, private transcription, and better continuity across devices.

About / 06

I like the point where a messy system becomes understandable.

I'm Jacob Crandall, a Salesforce administrator/developer and Apple-platform builder. I work comfortably between configuration, code, product decisions, and the operational details that make a release real.

Shift Key Software is where I explore that range in public: thoughtful tools, durable workflows, and the small decisions that make technical products feel human.

Writing / 07

Two practices. Two distinct notebooks.

The blog keeps enterprise platform work separate from the personal craft of building for Apple platforms, while letting both share the same systems-minded point of view.

Personal build journal

Apple Development Journal

The personal side of building native tools: Swift and SwiftUI decisions, macOS and iOS experiments, release lessons, and honest notes from products in progress.

01
macOSBuilding utilities that feel at home
In progress
02
SwiftUISharing architecture without flattening the platforms
In progress
03
DistributionWhy release engineering is product work
In progress

First articles in progress

Contact / 08

Have a complicated system worth making simpler?

Let's compare notes—or follow what I'm building.